- WordPress SEO: Overview
- WordPress SEO: Facts and Information
- WordPress SEO: Tutorial and Course
- WordPress SEO: References
WordPress SEO: Overview
SEO Tutorial and Course for WordPress SEO is the ultimate SEO tutorial and course created by SEO University to help you to learn and understand WordPress SEO.
WordPress SEO: Facts and Information
WordPress SEO: Tutorial and Course
A Brief History of WordPress
WordPress was first released on May 27, 2003 by Matt Mullenweg and Mike Little, as a fork of b2/cafelog. Since then it has grown to be the most popular blogging tool in the world, used on more than 60 millions of sites and seen by tens of millions of people every day.
In 2001, Michel Valdrini added to the open-source community by launching the b2/cafelog project, an open-source content management system written in PHP and utilizing MySQL as its database. While b2/cafelog met with limited success, 2003 saw two new developers, Matt Mullenweg and Mike Little, step in and create a fork of the project—a legal copy of a piece of software developed to create a distinctly new product, with a different purpose and direction. The software created as a result of the fork became WordPress.
While b2/cafelog is recognized as the official predecessor to WordPress, it's still in active development itself under the name b2evolution. In forking b2/cafelog to create WordPress, Mullenweg and Little sought to develop a blogging system that was more focused on the user experience as well as web standards, topics that at the time were still very much in flux. Over time, major features including plugins, themes, post types, and custom navigation have been added and improved upon, resulting in an extremely robust web publishing system that continues to evolve.
WordPress itself is actively developed and supported by several core developers—including Mullenweg, Little, and Valdrini - as well as a volunteer team of about 100 key contributors who work diligently to make it a better piece of software to use. About half of the core contributors work for Mullenweg's company Automattic, while the others are from all walks of the WordPress community. Furthermore, developers around the world continue to build and support new plugins and themes that are useful for a whole range of purposes, and translators abound to voluntarily interpret plugins, themes, and WordPress itself into additional languages where demand exists, further increasing the scope and reach of the project.
Despite coming into the world as blogging software, today WordPress is a full-fledged CMS with page navigation, user management, blog creation, and management tools. Whilst the word blog is shorthand for a combination of two words: “web” and “log,” it's best defined as a collection of information that you want to categorize. For instance, if you're a photographer and you want to showcase your images, you could do so by putting together a blog for your photos. Each post could comprise one photo, which in turn would combine to create a collection of photos. Similar examples can be found in a range of topics, from current news and happenings to an online recipe collection. For this reason, you can view WordPress as both a blog and a full-featured CMS. It's a piece of web-based software that lets you create pages, categories, and posts and associate posts with different categories.
The latest version of WordPress is 4.1, named "Dinah" in honor of jazz singer Dinah Washington. New features in WordPress 4.1 help you focus on your writing, and the new default theme lets you show it off in style.
What is WordPress SEO?
According to SEO Glossary and Dictionary, WordPress SEO is the process and discipline of improving the quality and visibility of a website powered by WordPress in order to improve its search engine rankings, as well as increasing the visitor traffic and coversation.
Tutorial and Course for WordPress SEO by SEO University
Customizing WordPress Settings for SEO
We'll align your SEO strategy with the WordPress platform and help you solidify your plan. You'll need to set realistic goals and timelines for your business or website through educated investigation and analysis. Proper and thorough planning is needed to ensure that you succeed in the competitive search markets.
We will begin by setting up the goals for your Internet presence and determining how best to leverage WordPress' flexibility and power for maximum benefit. We'll examine how to best determine and reach out to the specific audience for your goods or services. Different Internet models require different strategies. For example, if your goal is instant e-commerce sales, you strategize differently than if your goal is a broad-based branding campaign. We'll also examine how to determine how competitive the existing search market is, and how to develop a plan to penetrate that market.
It's important to leverage WordPress' strengths. WordPress can effortlessly help you build large, broad-based sites. It can also improve the speed and ease with which you publish new content. It serves up simple, text-based navigation menus that search engines crawl and index easily. WordPress' tagging, pingback, and trackBack features help other blogs and websites find and connect with your content. For these reasons, and quite a few more, WordPress is search ready. In this tutorial and course for WordPress SEO, we will look at what WordPress already does for your SEO.
Of course, WordPress is designed as a blogging platform and a content management platform - not as a platform purely for ranking. We'll look at what WordPress doesn't accomplish innately and how to address that.