eBay Store SEO
- eBay Store SEO: Overview
- eBay Store SEO: Facts and Information
- eBay Store SEO: Tutorial and Course
- eBay Store SEO: References
eBay Store SEO: Overview
eBay Store SEO: Facts and Information
eBay Stores are a special part of eBay where individual sellers can display all of the items they have for sale. eBay Store allows sellers to tell you more about their business through their own customized pages. With an eBay Store, you can display all your listings — regardless of format — in one convenient location. You can create and personalize your own eBay Store with a unique web address.
eBay Store SEO (Search Engine Optimization) can help a seller to maximize their business, as well as improving search engine rankings and increasing traffic and coversation.
eBay Store SEO: Tutorial and Course
What is eBay Store SEO?
eBay Store SEO (Search Engine Optimization) is the process and discipline of improving the quality and visibility of a website powered by eBay Store in order to improve its search engine rankings, as well as increasing the visitor traffic and coversation. In general, the earlier (or higher ranked on the search results page), and more frequently an eBay Store or Listing appears in the search results list, the more visitors it will receive from eBay or a search engine's users.
Optimizing Listing Title
Listing Title, the most important of eBay SEO on-page elements, the Listing Title should employ the keywords or keyword phrases as the first, second, and (sometimes) third word(s).
Clearly, using the keywords or keyword phrases as the very first word(s) in the listing title has the highest correlation with high rankings, and subsequent positions correlate nearly flawlessly to lower rankings. The listing title should sound like a human being wrote them without the express intent to rank for phrase after phrase.
Optimizing Listing Description
To optimize your listing description, you should use at least 200 words of visible copy in your listing description, and employ the most important keyword phrases mentioned at the beginning and at the end, and remember to employ other content best practices, such as the frequent use of keywords where relevant and formatting. In most case, you can use the related keywords twice, and use bold font size on important titles and keywords, and so on. This has a direct impact on eBay and the SERPs in Bing and related search engines. The impact to Google is minimal but does help with your overall optimization efforts. If you can, work your keywords into a listing description that seems natural and be sure to repeat your keyword phrases. Your listing description should be compelling and accurately describe what users will find when they click through to your page. This consistency is important to Google and the user experience.
Optimizing About Me Page
About Me Page is used to provide visible content about your eBay Store business and products. About Me Page should be optimized and tested just like traditional advertisements, and it should be compelling and accurately describe what your business and products are.
Optimizing Store Description
You should optimize your eBay Store Description with the relevant keywords. Have a great full store description that includes keywords.
Optimizing Store Header
You should turn on and optimize your eBay Store Header with the relevant keywords.
Optimizing Store Categories
You should make use of your best keywords when naming your eBay Store categories.
Optimizing eBay's Reviews & Guides
You should optimize eBay's Reviews & Guides, and write a product review or a guide on topics related to your business or products. Sellers should link to their store or search results from guides to bring even more buyers.
You should use catalogs/item specifics whenever possible and add custom descriptions to supplement available catalog content. A custom product description is important in making your content unique.
Optimizing eBay Store
You should optimize your eBay Store to create brand recognition, as well as you should get your custom pages indexed.
Optimizing Search Engine Keywords
eBay will created search engine keywords for your eBay Store based on your item descriptions. You should optimize search engine keywords with the best relevant keywords. You can find this when managing your store under marketing tools - search engine keywords.
Turning On Your XML/RSS Feed
You should turn on your XML/RSS feed.
Submitting Your Listings To External Engines
You should submit your eBay Store and Listings to external engines.
Making Your Listings Available To Search Engines & Shopping Comparison Sites
You should make your listings available to the search engines (Google, Bing, Yahoo!, Yandex, and so on.) and the shopping comparison sites.
Creating & Optimizing A Blog For Your eBay Store
At last, you should create and optimize a blog for your eBay Store, and use content with the relevant keywords link back to your store and listings.
eBay Store SEO: References
- eBay For Dummies
- eBay Business Expert
- eBay Selling Made Easy
- eBay Selling Mastery: How To Make $5,000 Per Month Selling Stuff On eBay
- eBay Business For Beginners: Exactly How I Make A Six Figure Income With My eBay
- How To Sell On eBay A Step By Step Manual For Beginner Sellers