- Off-Page SEO: Overview
- Off-Page SEO: Facts and Information
- Off-Page SEO: Tutorial and Course
- Off-Page SEO: References
Off-Page SEO: Overview
Tutorial and Course for Off-Page SEO is the ultimate SEO tutorial and course created by SEO University to help you to learn and understand Off-Page SEO and SEO Process, including On-Page SEO and Off-Page SEO.
Off-Page SEO: Facts and Information
There are essentially two parts to any SEO effort: On-Page SEO and Off-Page SEO. Off-Page SEO is even more powerful than On-Page SEO when it comes to increasing your search engine results on search engines. SEO University has been specializing in search engine optimization services for over 11 years, and we found that about 85 percent of your results are directly correlated to Off-Page SEO.
In fact, after years of consulting for large companies, SEO University has proven that it's possible to achieve positive results without actually applying On-Page SEO if using Off-Page SEO techniques properly. However, going down the path of skipping On-Page SEO is a difficult one. Achieving the results you want will take much longer and require a lot more work. Always begin your search engine optimization with On-Page SEO to expedite results.
Off-Page SEO: Tutorial and Course
Off-Page SEO refers the SEO process that you perform to increase your website's popularity, rank, and traffic via the off-page factors that have an effect on your Web site or Web page listing in natural search results. Many SEO professionals associate Off-Page SEO with link building but it is not only that. In general, Off-Page SEO is the way you perform for the purpose of increasing your website's popularity, rank, and traffic. Link building includes a number of steps you take to help increase the high-quality external links that link back to your website's main domain or internal posts; using keywords known as anchor text is one.
Off-Page SEO: Finding Domain History
Before you start to create your Off-Page SEO campaign, you need to understand the market for your website niche and the other related websites within the same category. Because the link building process depends on the relativity of the link that points to your website, the first step is to check the partner website's history and other information. It gives you an idea of when the website was established or the website age. Older websites have better reputations on Google than newer websites because Google considers them trusted websites and, subsequently, has confidence in their links.
Off-Page SEO: Reviewing Website Backlinks
The backlinks are links that appear on other sites on the Internet. These backlinks can link to your website home page or inner pages. These backlinks are very important in the SEO process, because the more links you have, the higher amount of traffic your website receives, which increases its rank. You can obtain backlinks by using guest posts, buying text links, submitting website to directories, submitting press releases, and so on. Backlinks from related and other high-ranking websites that link to your website can help increase your website's rank in search engines faster.
The website backlinks consist of two types. The internal links are linked words within the website itself and link to other pages on the same site. They can be used to guide the reader to more information on a specific topic or related topic. They are also helpful for increasing the page views for the website because users will navigate more pages, which increases the time they remain on your website. The external links refer to links to your website home page or internal pages from other websites. These websites provide links to yours to provide helpful or related information to their readers.
Off-Page SEO: Gathering Website Information
Website information is the most important for the SEO expert. Without the information, you cannot build an optimization plan. The Open Site Explorer is a comprehensive tool that allows you to learn about your website in more detail. It shows your website's authority, which reflects its ranking potential in different search engines, the links to the main domain or home page, and the total links to the website's pages. If you upgrade to a paid account, you can learn more about the website's social network information, such as its links on Facebook, Twitter, and Google +.
Inbound refers to links that link to your website from other sites, while outbound refers to links that go from your website to external websites. For example, the Inbound Links tab in Open Site Explorer shows links to your website, text used in the links, and the original websites' authority. You can learn more under the Linking Domains tab.
You can compare statics for two or more sites under the Compare Link Metrics tab. Click + Add URL to add up to four websites and compare them with your initial site. The comparison shows the sites' authority, internal and external links, and types of links.
Off-Page SEO: Comparing Website Traffic
You can compare statics for two or more sites under the Compare Link Metrics tab. Click + Add URL to add up to four websites and compare them with your initial site. The comparison shows the websites' authority, internal and external links, and types of links.
Alexa lets you learn about the website page views, the amount of time users stay on the website, the audience demographics, and the Clickstream, which shows traffic sources and where users go after leaving the website. It also shows related websites and the percentage of traffic by country. Alexa provides a toolbar that you can install on your browser, and it helps you view statistics for a website in your browser rather than having to search for it on the Alexa website.
Off-Page SEO: Checking Website PageRank
Google assigns a Page Rank (PR) for every website on the Internet, which ranges from 0 to 10 based on a website's backlink reputation. Getting links from these websites to yours copies this rank to your website and helps it receive a higher rank. You need to get a lot of links from medium rank PR websites to get the same results as you get from high rank PR websites. You can check the PR for the websites that you want to get links from using Page Rank checkers online.
On a regular basis, Google makes changes in its search algorithm to enhance the search process and update the Page Rank for different websites. These updates are known as Google Panda and Penguin updates, and can affect your website and other sites in one way or another. You can learn about the history of different changes in the Google algorithm at Google PageRank.
When Google PageRank algorithm updates, you can find they fluctuate for some time until they become stable; this process is known as Google Dance, and it happens because updating data on different Google servers around the world takes some time.
Off-Page SEO: Submiting To Link Directories
One of the initial steps in building links to your website is submitting your website to a link directory, which organizes different websites based on category and niche. Some of these directories are free and others offer paid subscriptions. When you submit your website, you have to make sure that the link directory has a high Page Rank. Two of the most important directories are the Yahoo Directory, which charges a fee; and DMOZ, which allows you to submit your website for free.
The website is submitted to Dmoz for review. It can take few months to list your approved website. DMOZ can take a long time to accept your website and display it in their directory. Therefore, you have to be careful when submitting your website; you need to have it in good shape to avoid being rejected. Also, you need to submit it to the proper category and complete the form with accurate information about the website.
Off-Page SEO: Submiting To Article Directories
Article directories include article archives from different fields and interests. Users submit their articles, creating an information source that others can use or find in search engine results. You can increase your website traffic and backlinks by writing guest articles for these websites and including links back to your website for the related keywords. There are many article directories on the web, and the most famous one is Ezine.
The article directories provide one-way links to your website or web page. A one-way link refers to a link to a website without a link back to the original linked page. This type of link ensures a better ranking than two-way links.
When you add your article to Ezine, it provides real-time guidance so you can make sure that your article follows the basic rules; this ensures it is well-optimized and does not include excessive promotions. You can fix any issues in your article by following the alert messages. At the end of the article submission forms, there is a resource area where you can promote your links that are related to the article topic.
Writing articles is a talent that some people do not have. However, it is important to provide professional articles that attract users to read them and click the links in them. You can use professional article writing services, where you provide the topic of the article and a professional writer writes it for you.
Off-Page SEO: Writing Guest Posts
One method for getting backlinks is to write guest posts on other websites in the same category as yours. When you write guest post articles, you include links back to your website content in the article's resources and related topics. This type of back linking is natural and can help your website get a better ranking though the increasing number of related links. One guest post website is www.payperpost.com. Here you can describe the type of posts you need and your site's target to get offers from other writers and bloggers.
You can add up to three different links in one pay-per-post article. These links ensure the quality of the article and do not conflict with any Google regulations. You can add three links in the opportunity links list, and then choose to add one link randomly or all three links to your article.
After writing the guest post, you can contact the websites in your niche and ask them to publish your guest posts. Some websites publish your guest post for free and others charge a fee.
Off-Page SEO: Submiting Press Releases
Press releases are one of the efficient methods for building backlinks and distributing them among different news sites, news grabbers, and search engines. A press release can include updates from your website or news service that you include on your website. These releases include information about your website and link to the updated content. A successful press release should be well written and submitted to a good press release website. There are many press release websites that provide free submission.
While a free press release provides basic benefits, a paid press release includes more and ensures that the press release appears on the high-traffic websites and search engines' news, such as the news on Yahoo, Bing, and Google. It also allows you to distribute your press release among large websites and their followers. The cost to submit a press release ranges from free submission to $400 or more in the United States. As a start, use the free services to get practice writing press releases and to see their initial impact on your website.
Off-Page SEO: Submiting To Link Exchanges
A link exchange is the process of two or more sites exchanging links. The exchanged links can be added to all the site's pages, which is known as site wide; or to only specific pages. You can do a link exchange with sites in your niche by directly contacting the site's owner and exchanging links. You add the owner's link code to your website and vice versa, or you can register your website with link-exchange websites such as Link Market at www.linkmarket.net. With this website, you submit your website and exchange links with other sites in the Link Market directory.
A one-way link points to someone else's page or website but there is no link back to your website. A two-way link refers to reciprocal links, where two websites exchange links so each site includes the partner's link. There are also three-way links, which refers to a group of websites linking to one other. For example, website 1 links to website 2, which links to website 3, which links to website 1, and so on. One-way link building is the best way to get rank because search engines such as Google consider one-way links quality links to your website. Two-way and three-way links are less important and should be used wisely to avoid any negative impact on the website.
Off-Page SEO: Requesting Link Exchanges
You can search the Link Market directory for sites similar to yours and send link exchange requests. You add selected links to the Link Market cart and then use the cart to request link exchanges with the affiliated sites. Once the site owner approves the link exchange, the site owner adds the link to the website and you add this website's link to your website in return. You can manage your links and check their status under the My Account tab. Here you can also learn more about the Link Market platform by clicking the How to Exchange Links link.
Off-Page SEO: Getting Paid Backlinks
While you can acquire backlinks to your website naturally by getting other sites to link to your website, you can also get backlinks by buying links to your website from related sites in the market. These paid backlinks can occur when users link directly to your website or when they link to specific keywords in an article, which takes them to your website. The second type provides more natural backlinks because they come from related keywords from sites in the same niche as your website.
Google does not recommend paid links or buying backlinks. However, not all paid links are bad, especially ones that appear natural from related websites and from high-ranked websites. These links can influence the Google algorithm positively. So, you need to avoid links from advertisers that place links in unrelated links.
Besides buying the links from link networks, you can search for websites in your niche and contact them directly to either purchase paid links or exchange links with them.