To manage a SEO-intensive business, you must observe three management principles.
- SEO Principle No.1: Recognize That You Are in the SEO Business
- SEO Principle No.2: Quality Must Be the Top Priority
- SEO Principle No.3: Quality SEO Services Need Disciplined and Motivated People
Whether or not you know it, you are almost certainly in the SEO business. If yours is like most businesses, SEO plays a pivotal role in most of your operations. For example, for many of us the search box has become our entry point to the Web. When the Web first gained popularity, it became important for a business to have a Web site. As online activity became more prevalent, it became important for a business to include a domain name in advertising and other materials. Now things have shifted again, and it's vital for a business to rank well in search results both for their brand name and for queries relevant to the business. Unless you can rank well, you cannot manage a business. If you do not treat SEO as a critical part of your future, you cannot manage SEO, and then you might not even be able to manage your business.
In SEO work, quality problems overwhelm everything else. Quality is critical, and when quality is not managed, entire SEO projects are unmanageable. There are known ways to manage SEO quality, but they require proper training and disciplined engineering methods. The key need is for you to make a commitment to quality. You must make SEO quality the top priority.
You cannot run an effective SEO operation without disciplined and motivated people. SEO services are intellectual work, and undisciplined or unmotivated people cannot do timely or predictable intelliectual work. Your people must be personally committed to their work, and they must care about the quality of the services. Quality SEO work is not done by accident, it is done only by skilled and motivated people.
These are the basic principles for managing SEO work. While they may seem obvious, they are not simple. As the examples in the rest of the Intermediate SEO Tutorials show, if you fail to follow any one of these principles, you cannot succeed to the SEO projects or services.