3 Steps To SEO Success
- 3 Steps To SEO Success: Step 1 Titile SEO
- 3 Steps To SEO Success: Step 2 Meta Description SEO
- 3 Steps To SEO Success: Step 3 H1 Headings SEO
Purpose of Titile
The title of a web page appears as a clickable link in search results and bookmarks. A descriptive, compelling home page title with relevant keywords can increase the number of people visiting the site. For example: Biography Database, Pictures Database, New York Times, and SEO University.
Search engines view the text of the title tag as a strong indication of what the page is about. Accurate keywords in the title tag can help the page rank better in search results.
Length of Titile
A title tag should have fewer than 70 characters, including spaces. Major search engines won't display more than that.
Content of Titile
The title tag of your home page (and any other page on your site) should not contain the site’s domain name or URL. These will appear near the title in search results, so use your 70 characters to tell people what the page is about. The title tag should not contain any HTML, because it will be displayed incorrectly or not at all.
Purpose of Meta Description
The meta description tells searchers what a web page is about. It is often displayed below the title in search results, and helps people decide if they want to visit that website. For example: Biography Database and Pictures Database
Length of Meta Description
Search engines will read 200 to 250 characters, but usually display only 150, including spaces. The first 150 characters of the meta description should contain the most important keywords for that web page. Using fewer than 50 characters could mean you’re not saying enough about the page.
Content of Meta Description
The meta description should be engaging, and should include keywords that accurately reflect what visitors will find on the web page. The keywords should be the same ones that a site's potential customers are using to search. Include a site’s location if it is important.
Just one H1 Headings
In most cases, a web page should have just one H1 heading. Using multiple H1 headings is okay if that is a logical way to organize the page, but they should be used sparingly. That’s because search engines can view multiple H1 headings as an attempt to signal that all the content on a page is equally important, a tactic that’s seen as an attempt to game the search engine algorithms.
Purpose of H1 Headings
Search engines look for an H1 heading to determine what a page is about. Human visitors do, too.
Length of H1 Headings
The H1 heading should have no more than 10 words, and no more than 70 characters, including spaces.
Content of H1 Headings
The H1 heading appears on the web page itself, unlike the page title, which people will see mostly in search results.
The H1 tag (which contains the H1 heading) is usually listed first among the other heading tags for a page. None of the major search engines, however, will penalize a site for listing H2 through H6 tags ahead of the H1 tag.
The H1 heading for a page should be different from its title. Each can target different important keywords for better SEO.