White Label SEO Tools For Agencies 👉 Review 2023
White label SEO tools are a necessity for agencies in 2023. Not only do these tools enable you to streamline your daily operations and consistently deliver impeccable results to your customers but they also help you scale your business and improve branding.
With the right white label SEO software, you can expand the range of services you deliver without having to develop new tools. Plus, you can provide your clients with in-depth SEO reports that fit into your overall branding, thus, demonstrating your professionalism and enhancing your brand image.
In addition, there are many other benefits of using this kind of software in your agency. But the main question is where to look for the best SEO software white label that suits your objectives and needs. There are many options, which makes this choice pretty complicated. But we have you covered.
Our expert team researched and analyzed the available tools to pick the top 10 that you can actually rely on. Read on and let us help you pick the best tool for your team!
White Label SEO Tools: Top Picks From Experts
To help you choose the right white label SEO analysis tool, we’ve reviewed and compared the most popular software available on the market. Let us introduce you to our top picks:
SE Ranking - Best overall option for a scalable, customizable, and budget-friendly tool for all sizes of teams.
Sitechecker - Best for a combination of site monitoring, auditing, and rank tracking at a low price.
Raven Tools - Best for a large set of features and valid data provided from a huge number of sources.
WebCEO - Best for setting up a white-label platform that looks like your team developed it independently.
Woorank - Best for an all-in-one solution for businesses, sales teams, marketing teams, developers, data services, and agencies.
SEMRush - Best for versatility and a huge selection of over 55 handy tools.
AuthorityLabs - Best for agencies looking only for data services and rank tracking.
BrightLocal - Best for local SEO.
Ahrefs - Best for building a reputation, versatility, and accountability.
AccuRanker - Best for in-depth rank tracking data and advanced reporting features.
White Label SEO Software: Key Factors We Considered
The quality and reliability of the white label SEO reporting tool you use will directly affect the performance and success of your team. That’s why making the right choice is crucial.
There are many factors worth considering when making this choice. In our review, we focused on the following five aspects:
Functionality and tools - The more tools offered in the software you choose, the more possibilities your team will have. Thus, we looked for the most versatile and feature-rich options.
Interface and usability - Sometimes, SEO software can be pretty complicated, and it might require more time for your team to onboard it. To help you gain the best experience, we looked for tools with simple interfaces that are easy to use.
Database size - The number of resources the software has access to directly affects the accuracy of data it will provide you with.
Flexibility of pricing policy - Agencies of all sizes and budgets need a solid white label SEO audit tool. Flexible pricing ensures that a tool will suit teams with different budgets.
Trial period - A free test drive is a must-have for good software as it enables you to try the tool you like and see if it actually meets your needs and goals.
These are the key factors we focused on when looking for the best white label SEO software. Now, let’s see which tools we picked for you.
1. SE Ranking
SE Ranking’s White Label SEO software offers a comprehensive suite of tools that can help SEO specialists and agencies achieve their clients’ goals. The platform includes features for keyword research, site auditing, backlink analysis, competitor tracking, position monitoring, SEO reporting, and more.
Everything you need to optimize websites and improve rankings can be white-labeled using SE Ranking. You don’t need to be a tech guru to make the most out of this feature and other SEO tools due to the platform’s intuitive interface.
This White Label SEO tool allows you to:
Use your domain name without any reference to SE Ranking
Add custom colors, logos, and more to the interface and login page
Customize headers and footers
Tailor the default greeting and footer of the service emails to your brand
Set up white-label reporting
In addition to all the features mentioned above, SE Ranking provides accurate insights and helps you make informed SEO decisions giving you access to its extensive data with:
4.2B keywords
200 country databases
2.1B domain profiles
3T backlinks
Pros
Choosing SE Ranking White Label SEO comes with a multitude of advantages:
Complete set of tools for professional SEO in one place.
Easy setup and navigation through the tools and White Label feature.
Multi-level platform customization options to match your brand perfectly
Access to Agency Success Kit with valuable extras like guest seats and a lead generator.
Unlimited White Label reports both automatic and manual
With all of that, you can impress your clients, establishing trust and professionalism.
Cons
To be objective, it’s essential to consider some minor drawbacks:
White Label SEO tools aren’t available during the free trial. But you can contact the SE Ranking support team for trial access. They are flexible and consider their users’ needs.
White Label isn’t available as a standalone feature. You must go for the Agency Success Kit to get it. But considering the value it brings, it’s a worthy investment.
Pricing
As already mentioned, SE Ranking’s White Label SEO is available in the Agency Success Kit, accessed through the Pro and Business annual subscriptions for just $50 monthly. This competitive pricing makes it accessible to agencies of all sizes.
Use by agencies
Agencies can significantly benefit from SE Ranking’s White Label SEO platform as it allows them to:
Provide outstanding SEO experience to clients
Create and maintain a professional image
Deliver exceptional SEO results and achieve clients’ goals
Streamline operations, workflow, and client collaboration
Verdict
White Label SEO tools by SE Ranking are a must-try for SEO specialists and agencies. The platform’s extensive functionality, user-friendly interface, large database, affordable pricing, and flexibility make it an excellent investment. Given that the pros far outweigh the cons, we recommend this software to those who want the best value for their money.
2. Sitechecker
Sitechecker is a feature-rich white label SEO software for insights and forecasting. The platform features five crucial SEO tools - an on-page SEO checker, website crawler, site monitoring, rank tracker, and backlink tracker. The platform also features an intuitive SEO dashboard that lets your team store and access all crucial data with ease. What's more, Sitechecker gives you access to a number of checkers absolutely free of charge. The free tools include a website traffic checker, rank checker, safety checker, speed checker, and many others.
Pros:
A large choice of free tools with additional features are available in the paid plans;
Flexible and affordable prices;
A large database that provides lots of accurate and helpful SEO insights.
Cons:
Maybe a little harder to use than other tools on our list;
New users can only request a demo version of the platform because there is no free trial.
Pricing
You can get started with Sitechecker by trying the platform’s free tools or by requesting a demo. After that, you will have a choice of four pricing plans:
Basic - $49/mo;
Standard - $149/mo;
Premium - $249/mo;
Enterprise - No fixed price, users can customize the features to match their needs.
There are also two billing options - monthly (the prices are as stated above) and annually, which will give you 2 months for free.
Use by Agencies
Sitechecker offers a good combination of site monitoring, auditing, rank tracking, and other SEO features that are especially useful for agencies. All available features support a white-label feature, which means that you can use Sitechecker to not only streamline your workflow but to also keep your branding consistent and deliver the best experience to your customers.
Verdict
Sitechecker is an excellent choice for agencies seeking a reliable SEO tool white label at an affordable price.
3. Raven Tools
Raven Tools is a comprehensive set of SEO white label software. The platform aims to help businesses, stand-alone SEO specialists, and agencies streamline their day-to-day workflow and empower them with accurate and valuable SEO data. The platform boasts a wide range of white-label features, including a keyword research tool, SERP rank checker, site auditor, backlink checker, competitor domain research, link spy, marketing reporting, and more.
Pros:
Broad functionality for agencies of all sizes;
The most recent keyword and competitor data from various resources, including Google, Bing, Moz, Majestic, and many others;
An advanced look at domain backlinks with the ability to identify toxic links;
Additional features for email, social media, and PPC monitoring and reporting.
Cons:
Creating white-label visual reports can be a bit tricky for newbies;
The dashboard is a little confusing and overloaded with different features that can be rather hard to figure out.
Pricing
If you are new to Raven Tools, you can test-drive the platform and most of its features for 7 days, with no credit card or obligations.
If you decide to purchase a paid subscription after the free trial, you will have quite a few options to choose from. Billing is done either monthly or annually (with a 30% discount). The available plans are as follows:
Small Biz - $49/month for 2 domains/campaigns, 2 users, and 1,500 position checks;
Start - $109/mo for 20 domains/campaigns, 4 users, and 15,000 position checks;
Grow - $199/mo for 80 domains/campaigns, 8 users, and 20,000 position checks;
Thrive - $299/mo for 160 domains/campaigns, 20 users, and 25,000 position checks;
Lead - $479/mo for 320 domains/campaigns, 40 users, and 30,000 position checks.
Use by Agencies
Raven Tools is one of the most trusted white label SEO tools for agencies. Designed specifically for SEO teams, the platform has all the features you need for effective research, analytics, and other SEO activities.
Verdict
Raven Tools might not have the most user-friendly interface. Still, it’s a great option for agencies who need reliable SEO tools.
4. WebCEO
WebCEO is the perfect option for agencies that are looking for an all-encompassing platform with white label SEO reporting tools and other features. The platform provides you with as many as 10 awesome SEO tools, including a site auditor, quick domain analyzer, rank tracker, backlink checker, competitor backlink spy, keyword research tool, and many others. In addition to the standard tools, WebCEO also provides you with some cool extras, like email alerts, a Google Data Studio connector, a DIY SEO checklist, third-party SEO data, and a multilingual interface.
Pros:
A complete set of SEO tools and features for link-building, research, and analysis;
The opportunity to set up a fully white-label WebCEO platform on your domain that will look as if you developed it on your own;
The platform supports a large number of third-party integrations.
Cons:
There are plenty of opportunities for customization, however, they can be a bit hard to set up.
A lot of limitations in the paid plans.
Pricing
All new users get 14 days to test SEO tools white label by WebCEO free of charge. Then, there are four paid subscription plans which you can choose from:
Solo - $37/mo for a single user;
Startup - $99/mo for up to 5 users;
Agency Unlimited - $99/mo for an unlimited number of users (note that each scanning is charged separately in this plan);
Corporate - $299/mo for up to 10 users.
There is also an opportunity to pay annually and get a 16% discount.
Use by Agencies
WebCEO offers a huge number of tools and features agencies need to deliver high-quality services. It boasts a very reliable white-label feature that lets you set up branded platforms on the basis of WebCEO and make them look as if you’ve custom-developed them yourself.
Verdict
WebCEO is great for many SEO tasks. The only issue is there are a large number of limitations in the paid plans that can make the tool a bit pricey for large teams.
5. Woorank
Woorank takes a deserved place in our list of the best white label SEO software. The platform offers a wide range of solutions for small businesses, sales and marketing teams, developers, data services, and, of course, SEO agencies. The tools featured on the platform include keyword tracking, competitor analysis, website reviews, site crawl, etc. Additionally, there is a reliable white label reporting tool and lots of other opportunities for your team.
Pros:
A full suite of solutions for SEO and marketing;
A fast and effective auditing feature that provides you with accurate and actionable insights;
Over 10 years on the market and a pretty good reputation among customers.
Cons:
Very limited possibilities in paid plans at rather high prices;
The free trial is only 3 days, which is very little time compared to similar tools;
Not a very feature-rich reporting tool.
Pricing
New users have the opportunity to check out Woorank and all its features free of charge for 3 days. After that, there are three paid plans to choose from:
Pro - €89.99 per month, limited to 1 project, 50 keywords, and an analysis of up to 2,500 pages;
Premium - €199.99 per month, limited to 5 projects, 250 keywords, and an analysis of up to 10,000 pages;
Enterprise - A custom price and additional features tailored to your team’s specific needs and objectives.
Also, paying annually gets you 4 months for free.
Use by Agencies
Unlike other white label SEO tools, Woorank doesn’t offer a lengthy trial period. However, it offers a very extensive set of tools and features for businesses and agencies. However, it’s important to note that white-label features are only available starting from the Premium subscription and higher, which doesn’t make it the cheapest software on our list.
Verdict
Woorank is a reputable, reliable, and effective SEO platform that offers you plenty of solutions for success. However, it does have a few disadvantages. Nevertheless, it remains a great option if you are looking for white label software.
6. SEMRush
SEMRush has been around for a while and already has a reputation as the best white label SEO tool for millions of users. It’s best known for a huge selection of tools for SEO, marketing, research, social media, content creation, and other purposes.
Pros:
Over 55 great tools meant for advertising, search engine optimization, market research, social media, reporting, and more;
Support for over 10 languages, which makes the platform truly universal;
Plenty of opportunities, templates, and settings for white-label reporting.
Cons:
Not all of the platform’s features are included in the paid plans so you need to pay for them additionally;
Rather high prices compared to similar tools.
Pricing
SEMRush is a good choice of free SEO software white label. Many of the platform’s tools and features can be used from a forever free starter account r. However, of course, the number of searches and other tasks you can complete free of charge is very restricted.
Apart from a free account, there is no demo or free trial. But there are several paid subscription plans to try:
Pro - $129.95/mo;
Guru - $249.95/mo;
Business - $499.95/mo.
Of course, every plan poses certain limitations on the number of users, projects, keywords, reports, and other features. Also, many features are charged separately as they are not included in any of the plans. And there are only two billing options - monthly and annually with a 17% discount.
Use by Agencies
SEMRush empowers SEO teams with over 55 great tools and features. It offers opportunities for white label and SEO and can become the only platform your team needs for all tasks, including SEO, social media, advertising, etc.
Verdict
SEMRush can offer many benefits and become a reliable white label SEO tool for agencies. The main downside to this platform is its high price.
AuthorityLabs is a white label SEO software trusted by marketers and agencies across the world. The platform offers two primary services. The first one is a rank tracker. This tool was designed to let teams easily monitor SEO performance, automate local and mobile rank tracking, and empower themselves with accurate keyword data. The second feature is data services. AuthorityLabs enables you to fuel your analytics with up-to-date SEO and SERP data. There are also opportunities for competitor monitoring.
Pros:
Accurate data services and rank tracker for agencies of all sizes;
100% white label reporting;
Unlimited users at no extra cost.
Cons:
No advanced SEO features;
White-label features aren’t available in the cheapest subscription plan.
Pricing
AuthorityLabs offers all new customers to test the platform for 14 days with no credit card required. Apart from this, the platform features 4 paid plans that suit the needs of different team sizes:
Plus - $49/mo, 50 domains, 250 keywords, and all features except for white label, interface API access, and Google Data Studio integration;
Pro - $99/mo, 100 domains, 1,000 keywords, and all features except for interface API access;
Pro Plus - $225/mo, 300 domains, 2,500 keywords, and all features except for interface API access;
Enterprise - $450/mo, unlimited domains, 5,000+ keywords, and all features.
Users can be added at no cost. But there is only monthly billing available.
Use by Agencies
AuthorityLabs is one of the most convenient white label SEO tools for tracking your rankings, monitoring SEO performance, analyzing SERP and SEO data, and automating reporting. It’s easy to use and empowers teams with accurate and up-to-date data.
Verdict
AuthorityLabs is an excellent tool for its purposes. It may lack advanced features and versatility, but it’s still a good option if you need data services and rank tracking.
8. BrightLocal
BrightLocal stands out from the rest of the white label SEO software on our list. The name speaks for itself - the platform was designed specifically to help agencies, businesses, and professionals to make local SEO simple and effective. The tools featured by Brightlocal can help you improve your reputation, build citations, and improve visibility for local searches. The features include local rank tracking, local search audit, online reputation tools, and white-label reporting.
Pros:
All tools agencies need to rank higher in local search and boost their reputation in a particular place;
Incredibly affordable prices and a free trial for new users;
You can choose to either solely purchase listings or build a custom paid plan tailored to your needs.
Cons:
The platform can be rather hard for beginners to figure out ;
Some customers report that the system runs rather slow sometimes.
Pricing
BrightLocal can be considered a very affordable SEO white label software for local optimization. There are monthly and annual(+ 2 free months) billing options and three paid plans:
Track - $39 per month, provides access to basic SEO tools and lets you track SEO performance;
Manage - $49 per month, unlocks access to listings management;
Grow - $59 per month, unlocks access to reputation management features.
These are the starting prices. However, note that the cost per month changes depending on the number of locations you need to manage.
Use by Agencies
BrightLocal has everything agencies need to optimize their work on local SEO and achieve greater results. This white label SEO tool allows you to track local ranking, monitor and improve your online reputation, and much more. The platform also provides some nice free tools, such as a local search results checker, local listings health scanner, Google review link generator, etc.
Verdict
BrightLocal is a good bet if you have to deal with local SEO on a regular basis. The platform offers a good set of features for efficient local optimization, although it doesn’t provide any other basic SEO tools.
9. Ahrefs
Ahrefs is deservedly called one of the most versatile white label SEO tools. Designed specifically for agencies and businesses, the platform provides an all-rounded suite of SEO tools meant for all purposes. Namely, Ahrefs offers you a convenient site explorer, keywords explorer, content explorer, site audit, and rank tracker tools.
Pros:
A broad selection of tools for tracking your rankings, exploring keywords, researching competitors’ sites, auditing sites, and doing more;
In addition to the basic toolset, Ahrefs offers a large number of extra features and tools, including free ones;
The platform is supported in over 10 languages.
Cons:
Due to a large number of tools, the platform is not very user-friendly for beginners;
The prices for subscription plans can feel rather high.
Pricing
If you want to get started with Ahrefs, you can test-drive the free account offered on the platform. The free account will let you test some of the platform’s features absolutely free of charge. Apart from that, there is no free trial, although before there was an option to check out all the features for 7 days for $7.
If you decide to purchase a paid subscription, there are 4 plans available for you:
Lite - Starting from $99/month;
Standard - Starting from $199/mo;
Advanced - Starting from $399/mo;
Enterprise - Starting from $999/mo.
These are the base prices. Additionally, Ahrefs can charge you extra for different add-ons, such as additional users, keywords, etc. And there is also an annual billing option that gives you 2 months of free access to the platform.
Use by Agencies
Ahrefs offers agencies a full set of SEO features to help agencies manage their projects, monitor performance, track rankings, and attain excellent results. This platform can significantly simplify agencies’ operations, though it’s most suitable for teams with solid budgets.
Verdict
Ahrefs is a versatile SEO platform that boasts a fairly good reputation on the market. Though it has a few downsides, it can be a good choice for SEO teams.
10. AccuRanker
AccuRanker is the last but not least reliable white label SEO software on our list. The platform is known for its usability, seamless data acquisition, and transparency. The tools featured on the platform include an organic site explorer, competitor analysis, SERP analysis, keyword management, pixel tracking, and convenient data segmentation.
Pros:
A broad range of tools included in a single product;
A number of tools that are absolutely free of charge;
An enormous database that consists of 24 billion keywords.
Cons:
No way to export data other than in PDF;
Somewhat limited third-party integrations.
Pricing
Getting started with AccuRanker is easy. The platform offers a 14-day free trial that lets you check out all of the available tools and decide whether the software is right for you.
After the free trial, you can purchase a paid subscription. However, unlike other tools on our list, AccuRanker doesn’t offer you fixed pricing plans. Instead, you can choose the number of keywords you want to track (between 1K and 1000K) and pay according to the scope of keywords. The prices start from €129 per month and go up to €2,769/mo for 50K keywords. And if you need to have more keywords, the price will be exclusively tailored to your needs.
One more thing you need to know is that there are both monthly and annual billing options, and the latter option will save you 10%.
Use by Agencies
AccuRanker has everything agencies are looking for. With this platform, SEO teams can easily analyze SERPs, monitor the competition, discover powerful keywords, and do much more. Most importantly, the platform offers great features for managing and segmenting your data in the most seamless and convenient way, saving you plenty of time.
Verdict
AccuRanker is an excellent tool for in-depth rank tracking, advanced reporting, and seamless data management. It can be an excellent choice for agencies of all sizes, despite its disadvantages.
Conclusion
White-label tools are irreplaceable for SEO agencies. With their help, SEO teams can save time, streamline their workflow, access accurate and valuable data, and manage their projects better. Simply put, such tools can help your team deliver even better services to your customers and thrive.
Despite the huge number of solutions available on the market, choosing the right one on your own can be a real headache. Fortunately, now, you have a list of the best options that you can consider. Use the knowledge we shared with you to choose the best white label SEO tool for your team and take your services to the next level!