Best SEO Reporting Tools 👉 Review 2023
In 2023, search engine optimization remains the key to brand visibility, quality traffic, and sales, which is why more and more businesses are turning to professional agencies to take their optimization efforts to the next level. However, the competition for organic traffic is getting more intense every year, making it harder for SEO companies to meet the high expectations of their customers.
This is where reporting steps into the game. If you work for an agency or are an independent or employed SEO specialist, reporting can give you an edge in your work. Collecting the right data and keeping an eye on key metrics can help you see which efforts bring the desired results and which don’t. As a result, you can fine-tune your strategy and achieve more.
Once the importance of reporting is clear, the next logical question is how to handle it right. While this could be done manually, using specialized SEO reporting tools makes more sense. Such tools automate the reporting process and save you time. At the same time, they can easily spot the tiniest details and metrics that you might not have been able to see on your own.
All in all, a solid SEO reporting tool for SEO companies is a firm must-have. Unfortunately, choosing the best one from a huge variety of options can feel overwhelming. But we are here to help! In this article, we are going to introduce you to the 10 best SEO reporting tools worth your attention. Let’s dive in!
What Is the Best SEO Reporting Software?
Here’s a quick summary of our top picks with the key reason for choosing each SEO reporting tool:
SE Ranking - Best overall
AgencyAnalytics - Best value for money
SEO PowerSuite - Most feature-rich
Moz - Most Versatile
SpyFu - Most results and domains covered in one tool
Raven Tools - Best white labeling features
Semrush - Best for analytics and reporting
DashThis - The best catalog of templates
Databox - Most third-party integrations
Reportz - Most straightforward
How Did We Pick the Top SEO Reporting Tools for Agencies?
When evaluating SEO agency reporting software, our experts focused on the following crucial factors:
White label reporting - White labeling enables you to give a personal (and professional) touch to your reports and strengthen branding. It might not be crucial in an SEO reporting tool for clients. But it’s an essential feature for agencies.
Pre-built and custom report templates - Pre-built report templates can save agencies plenty of time. Yet, when it comes to optimization, every company has its priorities, objectives, and KPIs. That’s when having the ability to build custom reports with information that every particular client wants to see is paramount. So the perfect tool must offer both ready-made and customer templates.
Availability of other services - While reporting is surely important, it’s not the only task that you have to deal with in SEO. To streamline the operations of your agency and save time, you want to have access to additional features (such as position tracking, competitor data, backlink monitoring, etc.) in the same SEO reporting software.
Integration with other services - Seamless integration with third-party tools enables you to expand the functionality of your software and gives you the ability to report on all KPIs in one place. This is especially important for large, full-scale campaigns. That’s why we always look at the number of available integrations.
Flexibility of pricing policy - Finally, in every tool, we are looking for excellent value for money and flexible pricing. It’s pivotal that software providers can offer solutions that match every user’s budget.
Now that you know about our primary choice factors, let’s move on to a detailed overview of each enterprise SEO reporting tool to help you pick the best one for your agency.
1. SE Ranking
SE Ranking is a comprehensive SEO reporting tool that offers an array of features tailored to help agencies streamline their SEO efforts, track progress, and provide insightful reports to clients. With its user-friendly interface and robust capabilities, it has become a go-to choice for agencies seeking an all-in-one solution.
SE Ranking SEO Reporting Tool Overview
The platform’s SEO Report Builder allows you to collect valuable SEO data in reports within several clicks. Simply select which data needs to be included, integrate your branding, and add notes as needed, and there you have a comprehensive SEO report!
Since the tool is fully integrated with other SE Ranking tools, there is an extensive selection of modules available for reporting. Starting from keyword and competitive research data to local marketing insights, website audits, and backlink information, your reports can cover the whole spectrum of SEO activity.
What’s more, by integrating SE Ranking with “golden Google pair” like GA4 and the GSC, users get the opportunity to create even more data-rich reports diving deep into traffic trends and conversion metrics. Plus, the integration of SE Ranking with Looker Studio (formerly Google Data Studio) allows you to display position-tracking data in visually appealing dashboards, making it easier to analyze and interpret.
In addition to its reporting features, SE Ranking offers agencies an opportunity to elevate their services with the White Label feature, 10 client seats, and a lead generation widget helping collect up to 100 user emails per month, all provided in a single Agency Pack add-on.
This way, you can not only retain your current clients with insightful reports but also expand your client base and achieve sustainable growth for your agency.
Pros
Flexibility in report customization
Both manual and scheduled reporting
A wide selection of SEO data available for inclusion in your reports
Seamless integration with GA4, GSC, and Looker Studio
Guest links granting your clients free access to SE Ranking tools
Ad-hoc PDFs with graphical SEO insights
Cons
Reports present a substantial amount of data and a wide array of navigation options, which can complicate the learning curve for new users.
Pricing
The SEO Report Builder tool is included in all SE Ranking subscriptions. The number of manual reports is unlimited, however, the number of automated reports available depends on selected the subscription plan.
Essential Plan - 5 scheduled reports - $55.00/month
Pro Plan- 20 scheduled reports - $109.00/month
Business Plan - 50 scheduled reports - $239.00/month
By paying annually, you can save 20% off your monthly plan price and get a free data transfer from your previous platform.
Agency Pack can be purchased along with Pro and Business pricing plans on annual subscriptions only (+$50/month). It, among others, provides unlimited automatic reporting.
Keep in mind that SE Ranking offers a 14-day free trial (no credit card required).
Use by Agencies
Being able to create custom SEO reports from scratch or choose ready-to-use templates is one of the main essential functionalities agencies can benefit from.
Plus, whether you need to provide clients with regular daily/weekly updates or comprehensive monthly reports, the tool gives your agency the ability to extract insights in a variety of frequency ranges and formats, including PDFs, XLS, and HTML.
Another valuable thing about this tool is that you can pick the ranking periods you want to track and, as a result, get a good comparison. It is a great way for agencies to demonstrate the impact of a website’s SEO growth and performance to clients over time.
Verdict
To sum up, SE Ranking's SEO Report Generator isn't just a tool; it's a strategic partner for agencies. Considering all the benefits it offers, it’s fair to say that it’s one of the best reporting solutions for agencies on the market.
AgencyAnalytics enables reporting automation. It gives SEO specialists access to a great number of tracking and analysis features that allow them to shape in-depth reports in just a few clicks. The tool is intuitive and has a large number of integrations that give you the ability to assess all data in a single place.
Pros:
Over 75 third-party integrations, including Google Analytics, Google Ads, Shopify, and more;
Customizable metrics, goals, and widgets, and a drag-and-drop report builder;
Automated report feature.
Cons:
Very limited functionality in the cheapest plan;
Customization and some analysis tools are also limited.
Pricing
The software provider has a rather flexible pricing policy. There are three plans available:
Freelancer - $12 per month, per client campaign with a minimum purchase of 5 campaigns;
Agency - $18/month/campaign, minimum 10 campaigns;
Enterprise - Custom price with a minimum of 50+ client campaigns.
Additionally, there is a free trial that allows you to get a feel for the tool. And there is also the option to be billed annually instead of monthly, which gives you 2 months for free.
Use by Agencies
As you can tell from its name, AgencyAnalytics was designed primarily for agencies. The tool is great for teams that have to deal with multiple client marketing campaigns because it allows you to create a separate, customized dashboard for each client and focus on their unique objectives. It also allows you to send out automated monthly reports to your clients, saving you a great deal of time.
The only drawback is the predetermined number of client campaigns you are required to purchase for each plan.
Verdict
All in all, AgencyAnalytics is a reliable white-label SEO reporting tool that can help you manage multiple clients at once. It has all the features you are looking for. And although there are some limitations, it can be a good option to consider.
SEO PowerSuite represents a comprehensive set of different SEO tools designed for agencies, businesses, and search engine optimization teams of all sizes. It consists of tools meant for keyword research, ranking analytics, backlink analysis, technical SEO, and much more. And of course, reporting is also included. Having been around for years, it has been deservedly called one of the best SEO reporting software for businesses and agencies, and there are quite a few reasons for that.
Pros:
A huge number of available features and tools that can refine all aspects of SEO;
White label reports available;
Integrations with popular third-party tools;
6 interface languages and plenty of customization options.
Cons:
The free version is available forever but it’s highly limited;
Pricing might be a little too high given the limitations that apply to different packages.
Pricing
The pricing for SEO PowerSuite is also quite flexible. There is the possibility to purchase the complete set of tools or to buy them separately. Prices range from $0 (forever) to $499 per year. The primary difference between the packages is the number of included features, as well as the limitations that apply to each feature.
Use by Agencies
SEO PowerSuite is more than just another SEO reporting tool. It is a large and all-encompassing set of specialized search engine optimization software that was designed to make the lives of agencies and SEO teams simpler. As for reporting, in particular, the set features a reliable reporting tool that enables you to generate compelling reports on different aspects of optimization, including keywords, site audits, backlinks, etc.
Verdict
SEO PowerSuite is a unique offer for agencies and SEO professionals. It includes everything you may need to streamline your SEO efforts, automate different processes, and achieve greater success. All in all, it’s one of the most versatile tools on our top list thanks to the huge number of tools and features available.
4. Moz
Moz is an online SEO reporting tool that offers an all-rounded set of solutions for search engine optimization. Apart from helping you create custom reports, Moz also offers keyword research, rank tracking, site crawl, on-page optimization, and link research features.
Pros:
Wide range of features for boosting your SEO efforts;
Easy to use;
Integrations with various third-party tools;
Some tools are available free of charge;
Four different pricing packages allow users to tailor the cost of the tool to their budgets.
Cons:
White-label reports and templates aren’t available in a standard package;
Some users find it difficult to customize reports and other features to their needs.
Pricing
Moz offers four pricing packages for its customers:
Standard - $99/mo
Medium - $179/mo
Large - $299/mo
Premium - $599/mo
The packages differ by the value they provide and the limits that apply to different features. If we speak about reporting in particular, pre-built templates and branded reports aren’t available in the standard package. However, all other packages include all types of reports in an unlimited quantity.
Also, there is a 30-day free trial to test Moz with no obligation and an annual billing feature that lets you save 20% on the package cost.
Use By Agencies
Moz is a universal SEO reporting software for clients and agencies. Thanks to a wide range of features, it can provide businesses with all the tools they need to boost traffic and drive lots of qualified leads. For agencies, in particular, it offers a lot of valuable insights and detailed reporting. And there are pricing packages that enable teams to pick the right solution according to their size.
Verdict
Generally speaking, Moz is a trusted solution that has been around for a while. It’s most valued for its versatility and can become a great addition to your SEO strategy.
5. SpyFu
SpyFu is a cloud-costed solution that specializes in search marketing. You can use this SEO reporting tool online to take your SEO efforts to the next level with the help of domain search, keyword research, backlink analytics, and many other great features, including a wide range of customizable reports.
Pros:
Many features in one place;
Many different types of reports;
The opportunity to brand every report;
Affordable pricing policy.
Cons:
A free trial is not available but there is a 30-day money-back guarantee;
Only a few integrations are available.
Pricing
SpyFu allows users to choose either monthly or annual billing methods. All in all, there are three packages to consider:
Basic - $39/mo or $16/mo if billed annually;
Professional - $39/mo (first month) and $79/mo thereafter or $36/mo if billed annually;
Team - $299/mo or $149/mo if billed annually.
There is no free trial. However, we have to admit that the pricing is rather affordable.
Use by Agencies
SpyFu offers a comprehensive suite of research, analytical, and reporting tools. This tool can become a great addition to the workflow of SEO professionals and agencies thanks to the fact that it spans 7 billion results across over 100 million domains. This means that the platform can perform a detailed analysis and deliver valuable insights. As for reporting, SpyFu offers a wide range of report types, including competitor, Google Ads, customer retention, content, and many other reports.
Verdict
SpyFu is one of the SEO reporting tools that offers excellent value for money. Although the platform offers a comprehensive suite of tools, the pricing is kept rather low, especially if you choose annual billing. At the same time, access to a huge number of domains enables SpyFu to provide you with accurate analysis and insights that can drive your SEO strategy to success.
6. Raven Tools
Raven Tools is considered one of the best options among all SEO reporting tools for agencies and small businesses. If you are running an agency, at Raven, you will find a complete set of solutions, including competitor domain research, Google Data Studio, site auditor, SERP rank tracker, keyword research, link spy, and much more.
Pros:
A large number of ready-made templates for seamless reporting;
The opportunity to craft fully white-labeled reports that match your brand;
The possibility to connect a variety of data sources in a single report;
Unlimited reporting capabilities for all pricing plans.
Cons:
At first, customizing reports can feel a little overwhelming;
Not so many integrations are available for the tool.
Pricing
Raven Tools has a very flexible pricing system. There are 5 different packages meant for teams of different sizes:
Small Biz - $49/mo;
Start - $109/mo;
Grow - $199/mo;
Thrive - $299/mo;
Lead - $479/mo.
Each package offers unlimited reporting opportunities, though other features have different limits depending on the price you pay.
Additionally, there is a free trial and a 30% cost reduction if you pick annual billing.
Use by Agencies
Raven Tools was built with the needs of businesses and agencies in mind. This SEO agency reporting software enables you to create your SEO campaigns and monitor them without a hassle. Also, the platform offers a full set of search engine optimization features that allow you to pull valuable insights from external sources, manage your backlinks, find the most powerful keywords, and do much more.
Verdict
Raven Tools is deservedly known as one of the best reporting tools for SEO agencies. It provides you with unlimited report types, pre-built templates, and customization options. Most importantly, the tool can be purchased in 5 different packages that were carefully designed to match any agency size and objectives.
7. Semrush
Semrush is one of the best-known analytics and SEO reporting software out there. It spans a huge number of features from keyword research and PPC management to competitor analysis and website monetization. All in all, Semrush allows you to collect a lot of valuable insights on your SEO-related matters and organize them in compelling reports that fuel growth.
Pros:
An excellent tool for competitor and site performance analysis;
Customizable SEO reporting;
The possibility to track all KPIs in one place;
White labeling and automation features are available.
Cons:
Many of the features are only available at an extra cost to your subscription plan;
Ranking insights and analytics don’t span other search engines apart from Google;
The user interface is a bit confusing.
Pricing
Semrush features three subscription plans:
Pro - $129.95/mo;
Guru - $249.95/mo;
Business - $499.95/mo.
Simply looking at the platform’s pricing, you can easily tell that Semrush isn’t the cheapest SEO tool out there. To complicate matters, many features offered on the platform are only available at an extra cost.
Luckily, there is a free trial to let you get a feel for this tool before paying for it. There is also a chance to save 17% if you pay annually.
Use by Agencies
Semrush is one of the most widely used SEO reporting tools among agencies. It helps you find the best keywords, analyze the competition, fine-tune your content strategy, and do much more for the success of your SEO efforts. As for reporting, Semrush gives you access to a convenient report builder that lets you choose ready-made templates or craft your reports from scratch.
Verdict
All in all, Semrush is a trustworthy reporting software for agencies. In reports, the platform allows you to combine data from Semrush and other resources. Additionally, there are also reporting automation, white-labeling, and many other great features not related to reporting.
8. DashThis
If you are looking for the best SEO reporting software, DashThis is another great option. Compared to other tools on our list, DashThis focuses solely on reporting, without providing additional features, such as competitor analysis, keyword research, etc.
Pros:
Automated SEO reporting;
Dozens of third-party integrations;
A large catalog of report templates;
Many customization opportunities to craft branded reports.
Cons:
No additional features apart from reporting;
A relatively high price for a reporting tool.
Pricing
The packages differ by the number of dashboards (one dashboard per client and one report, respectively) you get, as well as the features that you will have access to. There are 4 options to pick from:
Individual - 3 dashboards for $45/mo;
Professional - 10 dashboards for $139/mo;
Business - 25 dashboards for $269/mo;
Standard - From 50 to 1500+ dashboards with the price ranging from $419/mo to $3,000+.
Traditionally, there is a monthly and yearly billing option, with the latter costing less. There is a 15-day free trial too.
Use by Agencies
DashThis is an all-in-one SEO reporting software. It might not offer additional SEO features. But in terms of reporting, it has everything your team might need. The tool was designed for professionals. It can be used by individual freelancers, small marketing teams, and large SEO agencies as well. One of the key reasons why agencies choose this software is that it seamlessly integrates with 30+ external data sources to help you craft compelling reports with ease.
Verdict
If you are looking for simplicity and don’t need any extra features, then DashThis could be called the best SEO reporting tool. The tool was designed specifically for reporting. It enables you to use dozens of pre-built report templates, create your templates, clone reports you’ve used earlier, and seamlessly share your reports with clients.
9. Databox
Databox is also among the best SEO reporting tools selected by agencies, as well as individual specialists. The platform is all about dashboards and reporting. At Databox, you can create detailed business, client, marketing, social media, and, of course, SEO dashboards complete with data from over 2,000 sources.
Pros:
All types of reports in one place;
Seamless integrations with 2,000+ third-party tools;
Exclusive, customizable pricing plans for agencies;
Simple customization and sharing of reports;
Plenty of great examples and templates for inspiration.
Cons:
No additional SEO features like in other SEO reporting tools;
The cost of premium access is quite high.
Pricing
Databox has many package options for specialists and agencies of all sizes. Namely, there are five pricing plans to consider:
Free - $0/mo for small teams and individuals;
Starter - $59/mo for startups and small businesses;
Professional - $169/mo for middle-sized businesses;
Growth - $399/mo for high-growth companies;
Premium - $999/mo for large businesses.
For all plans except for Premium, the features are somewhat limited. However, there is a possibility to purchase additional credits or special add-ons, if needed.
Annual billing saves you 20%.
Use by Agencies
Databox is the perfect dashboard solution for agencies of all sizes. Thanks to a flexible pricing policy, agencies can pick the volume of services that match their needs and take their reporting to the next level. The primary benefit of this tool is that it allows you to pull data from 2,000+ sources in almost real-time and organize it in detailed reports for any purpose.
Verdict
It may lack additional features and possibilities. However, if we are talking solely about the best SEO reporting software, Databox is a reliable option that can unite all your data sources in one place and let you craft custom, visual reports without a hassle.
10. Reportz
The last option on our list is Reportz and it also has the potential to become the best SEO reporting tool for your agency. Similar to Databox, Reportz was designed specifically for reporting so it doesn’t offer any additional features.
Pros:
Intuitive and convenient design;
Predefined templates for different purposes and objectives;
Custom report builder.
Cons:
Currently, only 20 integrations are available;
Users report occasional tech bugs and issues that can hinder the workflow.
Pricing
Unlike the other SEO reporting tools on our list, Reportz doesn’t offer any pre-determined pricing packages. The cost is fully customizable and is determined based on the number of dashboards you need. However, the platform makes certain baseline suggestions for users of different levels:
Consultant - 5 dashboards for $49.50/mo;
Agency - 20 dashboards for $192/mo;
Enterprise - 70 dashboards for $702/mo.
You can stick to these suggestions or select a custom number of dashboards. The minimum number is 3 and the cost per dashboard varies from $9.94 to $8.50 (the more dashboards you request, the less you pay). On the pricing page, there is a convenient calculator that will let you identify the specific price that matches your requirements.
Use by Agencies
Reportz doesn’t let you research keywords, collect market insights, or get other benefits like all-in-one SEO tools. Nevertheless, when it comes to reporting, this platform can be a wise choice. With Reportz, agencies can bring together data from 20 external sources, including Google Analytics, LinkedIn, Google Console, and many others, and organize it in detailed reports.
Verdict
Due to a lack of additional features, Reportz might not be an all-around solution for agencies. However, it’s still a worthy option among other tools meant for reporting. With Reportz, agencies can craft customized reports for various purposes and easily share them with customers.
Conclusion
Reporting plays a pivotal role in search engine optimization. It gives you a complete overview of your SEO efforts, hints at weak points, and suggests areas for improvement that can help you achieve greater results faster.
Luckily for agencies, SEO reporting is now made simple with the help of specialized reporting tools. After reading this article, you know about the top 10 SEO reporting tools that you can try for your agency. Use the knowledge from this article to pick the best tool and help your clients achieve success!