Best Ahrefs Alternatives 👉 Review 2023
Offering intelligent search engine optimization solutions for over 10 years, Ahrefs has long been reputable and trusted by users. It’s a well-performing platform that can streamline a majority of SEO operations for agencies and independent specialists. However, now, over a decade later, Ahrefs is far from being the only reasonable solution for your business.
You know what they say - there are always plenty of fish in the sea. If you’ve already tried Ahrefs and it didn’t meet your expectations or are simply looking for the perfect tool to match your agency’s needs, we can confidently say that there are plenty of great Ahrefs alternatives out there!
In this article, you will find a comprehensive review of the top 10 best Ahrefs alternatives that can meet and exceed your expectations. Let’s dive in!
Ahrefs Alternative: Our Top Picks
Given the huge popularity and excellent reputation of Ahrefs, finding a worthy alternative to this tool can seem like a pretty tough task. But we are here to help you get on the right track!
We have carefully analyzed the most popular alternatives and prepared a list of them for you to try:
SE Ranking - The Best Alternative Overall
MOZ Pro - The Second Best Alternative
Ubersuggest - The Best Value for Money
LongTailPro - The Best for Keyword Research
RankTracker - The Most Flexibility
Majestic - The Best Range of Features
WebCEO - The Best Virtual Workplace for SEO Teams
SpyFu - The Best for Reporting
SEMRush - The Best for SEO Tools and Resources
Mangools - The Best for Intuitiveness
5 Factors We Considered When Choosing Top Alternatives to Ahrefs
Due to its solid reputation, Ahrefs appears to be an incredibly reliable SEO tool. They set the bar high. So finding a worthy alternative might not be as simple as it seems.
To help your team select the best Ahrefs alternative on the market, we carefully reviewed the most notable options, paying special attention to the following crucial factors:
Functionality and tools - Ahrefs is known for a fairly broad selection of features. That’s why we paid special attention to the available functionality and tools when searching for the best alternative to Ahrefs.
Interface and usability - Whether you are an independent specialist or an SEO agency, chances are you don’t have much time to spend onboarding new software. Thus, the best tools must be intuitive and user-friendly.
Database size - The larger the database an SEO tool has, the more accurate insights it can provide.
Flexibility of pricing policy - Companies of all kinds and sizes need SEO. Therefore, the best optimization tools must be able to match the varying budgetary needs of their customers.
Trial period - Finding a perfect SEO tool is never easy because it has to perfectly match your team’s needs, requirements, and objectives. That’s why we believe that the ability to test-drive a selected tool before paying for it is essential.
These are the top factors our experts kept in mind while making this “alternatives Ahrefs” list. Now, let’s move on to the most exciting part and learn more about the top tools that we discovered.
1. SE Ranking
SE Ranking is a comprehensive all-in-one SEO platform. It can be a great alternative to Ahrefs, as it provides a similar range of features, plus a few extras.
The platform offers over 50 tools with hundreds of features, including:
Rank tracking: Users can track keyword rankings across every major search engine with top-notch accuracy. The tool spots cannibalization issues and offers groups, tags, and filters to ease bulky data analysis, as well as syncs with Google Analytics and Search Console to deliver more insights.
Keyword research: Users can find thousands of keyword ideas and pick the best options based on search volume, difficulty, search intent, and other key metrics. SE Ranking relies on AI-backed algorithms to ensure data accuracy.
Backlink analysis: SE Ranking gives users a holistic view of the website’s backlink portfolio by finding and monitoring backlinks, referring domains, and anchor texts.
Site audit: SE Ranking offers a robust website audit tool that checks any website against 120 metrics and provides a detailed report on performance along with actionable recommendations on how to improve it.
On-page SEO checker: The platform includes a powerful checker that compares an analyzed page with the top-performing SERP competitors and offers valuable insights into on-page optimization based on real competition instead of general recommendations.
Content optimization: With an AI-powered content editor, SE Ranking users can find ideas, create content, and optimize it for target keywords in one place.
Client reporting: Unlike Ahrefs, SE Ranking allows the creation of customizable PDF reports to showcase your achievements to clients, be it ranking growth, improved site tech health, or new backlinks. Reports include easy-to-read graphs and can be scheduled.
The platform uses its own crawlers and actively expands its databases. SE Ranking’s databases include 4.2 billion keywords across 200 locations, as well as over 3 trillion links and 2.1 billion referring domains. This is less than what Ahrefs offers, yet if you’re looking for unique reliable datasets to build quality SEO forecasts, SE Ranking is worth trying. Data is presented in easy-to-grasp tables and graphs. There’s granular filtering as well as export options.
Pros:
Comprehensive set of tools;
AI-powered algorithms;
Flexible pricing;
Powerful agency features;
User-friendly interface.
Cons:
Slightly less accurate traffic forecast;
Some tools lack advanced features, e.g. JS rendering during website audit
Pricing
SE Ranking offers a flexible pricing policy that can be tailored to the needs of agencies of all sizes.
Essential: $55.00/month
Pro: $109.00/month
Business: $239.00/month
Users can save 20% off their price by paying annually. SE Ranking also offers a 14-day free trial for all new users (credit card is not required). Users who switch from Ahrefs to SE Ranking can get a free data transfer.
Use by agencies
SE Ranking’s Pro and Business users with annual subscriptions can enhance their toolset with an Agency Pack—an add-on package with special features for SEO agencies—for an extra $50 per month. This pack includes:
White label: SE Ranking allows users to change the platform's appearance with their logo, name, and color.
Unlimited White label reporting: Users can create unlimited automated custom reports with their logos.
Additional client seats: Project owners can give limited access to the project dashboards to up to 10 clients.
Lead generator: SE Ranking allows installing a no-code on-page audit widget on any website to collect up to 100 leads monthly.
Verdict
SE Ranking is an excellent alternative to Ahrefs. It offers a similar range of features plus tools for content creation, on-page optimization, and client reporting. SE Ranking datasets are not the largest in the market, but they prioritize quality over quantity and keep honing their data processing algorithms. SE Ranking is a great option if you are looking for a comprehensive yet cost-effective SEO platform.
2. Moz Pro
Moz Pro is another worthy alternative to Ahrefs. The tool was designed to make search engine optimization less complex and easier for agencies, specialists, and other users to achieve greater SEO results. Moz Pro boasts a fairly extensive functionality. It includes tools for keyword exploration, rank tracking, site audit, on-page optimization, link building, and custom reporting.
Pros:
Wide functionality plus numerous free tools and resources;
Several pricing packages and a free trial for new users;
A fairly straightforward user interface (UI).
Cons:
Not the cheapest option out there;
No info about the size of the database.
Pricing
We have to admit that Moz Pro gives its clients quite a lot of flexibility in terms of pricing. First of all, you can give the tool a try with a 30-day free trial. After the trial period, you can choose to pay monthly or annually, which will save you an additional 20%. On top of that, there are several packages that you can choose from based on your needs:
Standard - $99 per month;
Medium - $179/mo;
Large - $299/mo;
Premium - $599/mo.
Use by Agencies
Moz Pro can deservedly be called a go-to platform for all kinds of SEO needs. It offers a broad list of tools and features to streamline all parts of your workflow. From discovering the most powerful keywords to organizing detailed reports with ready-made or custom templates - Moz indeed has everything your agency needs.
Verdict
Moz Pro seems to have everything you may be looking for in an SEO tool, including usability, functionality, flexibility, and more. Thus, it can serve as a good alternative to Ahrefs. However, we have to admit that it has a rather high price, so it might not be the best choice if you are looking for an Ahrefs cheaper alternative.
3. Ubersuggest
Ubersuggest, a platform owned by Neil Patel,is one of the best Ahrefs alternatives as of today. It comes with a good set of features, such as competitor analysis, keyword research, link monitoring, content ideas, and more. Despite its broad functionality, Ubersuggest is also known for its value for money.
Pros:
A comprehensive suite of SEO tools in one place;
The possibility to use certain tools for free;
Affordable rates;
There is a lifetime deal that can save you lots of money.
Cons:
Full functionality with no limitations requires a paid subscription;
A lack of advanced reporting features, such as automation.
Pricing
The keyword research tool is available free of charge with slight limitations. However, if you want to use the full functionality of Ubersuggest, you need to purchase a paid plan.
You can get started with a 7-day free trial. After that, Ubersuggest is available in three pricing plans:
Individual - 1 website for $29/mo;
Business - 2-7 websites for $49/mo;
Enterprise - 8-15 websites for $99/mo.
Additionally, Ubersuggest offers a unique lifetime deal - you can purchase lifetime access to the tool from $290 to $990, depending on the type of plan you want.
Use by Agencies
Ubersuggest is one of the most affordable Ahrefs alternatives out there, which is why it is often the top choice for smaller teams and agencies. At the same time, despite its low price, the platform offers a broad set of features and tools that can help you improve your keywords, links, and the overall SEO of your clients’ websites.
Verdict
Although it may lack some advanced features, Ubersuggest is a significantly cheaper alternative to Ahrefs. It offers good value for money and, thus, can be a worthy option to consider, especially for SEO specialists and agencies that are looking for a pocket-friendly solution.
4. LongTailPro
LongTailPro is another Ahrefs alternative that you can try. The platform contains five crucial SEO tools, including a keyword research tool, a SERP analysis tool, a rank tracker, a backlink analysis tool, and a site audit tool. All of these tools are designed to help specialists and agencies tap into the most relevant SEO data and use it to boost their traffic and rankings faster.
Pros:
A comprehensive set of features for effective search engine optimization;
Intuitive UI and ease of use;
A detailed overview of different keyword metrics, such as search volume, competitiveness, etc.
Cons:
Not the cheapest option on the market;
No free trial and many limitations in cheaper paid plans;
Not the best choice for advanced SEO features.
Pricing
Unlike the other Ahrefs alternatives on our list, LongTailPro doesn’t offer any free trial. This can be rather disappointing to newcomers who want to test-drive the features before paying.
The pricing plans also aren’t very cheap. There are three plans to choose from:
Starter (2 projects) - $59.99 per month or $539.99 if billed annually;
Pro (10 projects) - $89.99 per month or $809.99 if billed annually;
Agency (35 projects) - $299.99 per month or $2,699.99 if billed annually.
As you can see, paying annually saves you quite a lot. Still, the total cost is rather high.
Use by Agencies
For agencies, LongTailPro can offer a comprehensive set of tools and features. Apart from standard functionalities like site audit, keyword research, rank and SERP tracking, and link analyzing, there are also account management features and SEO training. However, unlocking all the tools requires purchasing a Pro or Agency plan since the Starter package has too many limitations.
Verdict
LongTailPro seems to have everything you could want in an alternative Ahrefs tool. Yet, due to the high price, it might not be a good option for every specialist or agency.
5. Ranktracker
Ranktracker is one of the alternatives to Ahrefs that lets you collect all sorts of SEO insights from a single dashboard. The platform’s tools include a keyword finder, rank tracker, SERP checker, web audit, backlink checker, backlink monitor, SEO checklist, AI article writer, and free SERP simulator.
Pros:
All SEO insights and features in one place;
Flexible pricing options;
Unlimited users and projects in every paid plan.
Cons:
The keyword difficulty metric needs to be requested manually;
Occasional bugs in the web audit tool.
Pricing
Ranktracker is rather affordable and flexible in terms of pricing. Users can get started with a free account and test the platform for 14 days without paying a penny. After the free trial, you will have to choose one of four plans to continue:
Starter - $29/mo;
Double Data - $79/mo;
Quad Data - $129/mo;
Hex Data - $249/mo.
If you choose to pay annually, you save an additional 10% off the initial price.
An interesting thing to note about Ranktracker pricing is that all plans include all of the platform’s available features and unlimited users and projects. The only difference among plans is the number of keywords that you can track daily - it varies from 100 to 2,000.
Use by Agencies
Ranktracker claims to be an all-in-one SEO tool for professionals and agencies. And it truly is. The platform boasts a broad functionality that lets you discover keywords, collect crucial insights, monitor your links, and even create AI-generated content - all in one place. One thing users particularly like about this tool is that it gives access to all its features in every paid plan, regardless of the price.
Verdict
Ranktracker can deservedly be considered a solid alternative Ahrefs tool to use in 2023. It gives you access to a wide range of features at a fairly affordable price. Although it has a few disadvantages, it can be a worthy option to consider.
6. Majestic
Majestic is another alternative to Ahrefs that agencies can try in 2023. It has been around for quite a while and gained recognition in the industry. For many years, it focused solely on link intelligence. However, today Majestic features a large set of SEO tools, including a Keyword Checker, Keyword Generator, Search Explorer, Bulk Backlinks, Index Merger, and many others.
Pros:
A large set of web tools for enhancing your SEO efforts;
A pretty affordable price and several paid plans available for more flexibility;
The free trial lets you test-drive the service for 7 days with no obligations.
Cons:
The Backlink Explorer doesn’t cover all types of links;
The rank tracker doesn’t always provide accurate data.
Pricing
Majestic offers users several payment options to choose from. As a beginner, you can start with a free 7-day trial to see how the service works and test its features. After the trial runs out, you can choose from one of three paid plans:
Lite - $49.99 a month, the most limited plan with 1 million analysis units, and offered at the lowest price;
Pro - $99.99/month, the plan is meant for agencies and offers access to all website tools with 20 million analysis units.
API - From $399.99 to $1,599.99 per month, the maximum-power plan with a customizable number of analysis units from 100 to 1,000 million.
Just like many other services, Majestic also has an annual billing option that lets you enjoy the same paid plans at a lower monthly rate.
Use by Agencies
Majestic was designed specifically for SEO professionals and agencies. It features a broad range of tools that enable agencies to discover keywords, analyze backlinks, and streamline other SEO operations effortlessly.
Verdict
Majestic is a good Ahrefs cheap alternative. It offers a pretty solid range of features at an affordable cost, though it still lacks accuracy.
7. WebCEO
WebCEO is an all-rounded SEO solution. The platform features a complete suite of web tools that include keyword research, rank tracking, site audits, internal links, a backlinks checker, traffic analytics, a competitor backlink spy, and plenty of others.
Pros:
All-in-one suite of SEO tools for keywords, linking, audit, reporting, and more;
Multilingual interface support;
Convenient email alerts;
Flexible pricing.
Cons:
Complex settings for customizing your reports;
Not-so-intuitive interface and occasional bugs.
Pricing
Compared to some of the other Ahrefs alternatives, WebCEO offers sufficient flexibility in terms of pricing. If you decide to buy a paid plan, you will have four options to choose from:
Solo - A plan for newbies for $37/month with 1 user, 1 project, and 100 keywords included;
Startup - A plan for startups and small or mid-sized businesses for $99/month with 5 users, 5 projects, and 600 keywords included;
Agency Unlimited - A plan for agencies and businesses for $99/month (+ scanning fees) with unlimited users, projects, and keywords included;
Corporate - A plan for in-house SEO teams for $299/month with 10 users, 30 projects, and 2,400 keywords included.
If you want to save extra, you can select annual billing - it reduces each monthly cost by 16%. And of course, there is a free 14-day trial.
Use by Agencies
Just like many other platforms on our list, WebCEO offers agencies a long list of handy tools for SEO automation, analysis, reporting, and more. But that’s not all. One thing about this service that will come in handy, especially for agencies is that it allows you to create a full-fledged remote SEO workplace for your entire team. In that workplace, you can add team members, manage tasks, and track progress in a convenient way.
Verdict
WebCEO is a wise SEO solution for agency-level analysis, reporting, and lead generation. It boasts rich functionality and affordable rates, although its interface might be a bit complicated.
8. SpyFu
SpyFu is not like many other alternatives Ahrefs. The platform features a huge number of SEO tools for keyword research, backlink outreach, competitor analysis, and more. However, it’s more than an SEO tool. Along with SEO-related tools, SpyFu also offers great reporting opportunities, PPC tools, domain projects, and other smart solutions to help you.
Pros:
Many handy SEO tools in one place;
Affordable prices;
Intuitive interface;
All types of reports are available for your convenience.
Cons:
Unlike other alternatives to Ahrefs, SpyFu doesn’t support many integrations with third-party tools;
There is no free trial for new users.
Pricing
SpyFu doesn’t give newcomers a chance to test their tools for free. Nevertheless, they offer all beginners a 30-day money-back guarantee to let them try one of the paid plans and get their money back in case of dissatisfaction.
The available plans include:
Basic - The cheapest plan will cost you $39 per month if billed monthly or $16/mo if billed annually;
Professional - This plan will cost you $79 ($39 for the 1st month) per month if billed monthly or $36/mo if billed annually;
Team - The last plan will cost you $299 per month if billed monthly or $149/mo if billed annually.
Use by Agencies
SpyFu holds quite a few benefits for agencies. The platform features a huge number of SEO tools, including keyword research, backlink analysis, competitive analysis, and more. Many businesses choose this platform for its broad reporting opportunities and the possibility to craft custom, branded reports for nearly every purpose.
Verdict
One way or another, SpyFu is a worthy alternative for SEO specialists and teams. The platform boasts excellent reporting and analysis features. However, it doesn’t offer many integrations, which means that it might not be a perfect solution for everyone.
9. SEMRush
If you are looking for the most versatile Ahrefs alternative, SEMRush might be the best. The platform has an impressive catalog of over 55 tools for SEO, reporting, advertising, market research, content, and social media.
Pros:
A full range of tools not only for SEO but also for market research, advertising, content, and social media;
A big database of helpful resources, including an engaging blog, valuable insights, webinars, and much more;
The platform is available in over 10 languages.
Cons:
The user dashboard looks rather bulky and can be confusing;
The prices are somewhat high and many features are only available at an extra price.
Pricing
Among other Ahrefs alternatives on our list, SEMRush is definitely not the cheapest one. The platform doesn’t offer a free trial. Instead, it gives you an opportunity to use many of the available tools from a free account. But, of course, a free account greatly limits your possibilities.
As for paid plans, there are three of them:
Pro - $129.95/mo for 5 projects, 500 keywords, and 10,000 results per report;
Guru - $249.95/mo for 15 projects, 1,500 keywords, and 30,000 results per report;
Business - $499.95/mo for 40 projects, 5,000 keywords, and 50,000 results per report.
As you can see, the rates aren’t very cheap. To complicate matters, many of the platform’s tools aren’t featured in any of the plans and, thus, come at an extra cost.
Use by Agencies
SEMRush has a solid reputation among SEO agencies and specialists. The platform offers 55+ tools and reporting features for SEO, social media, content, advertising, and market research. Thus, it’s a versatile solution.
Verdict
A huge number of features and tools could make SEMRush an irreplaceable tool for agencies. However, its fairly high price and confusing interface are significant drawbacks.
10. Mangools
The last but not least worthy alternative on our list is Mangools. This platform has been helping SEO agencies streamline and simplify their daily operations since 2014, building a solid reputation. The platform features a number of handy tools, such as a KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.
Pros:
Full range of SEO features and tools;
Simple and intuitive design;
The possibility to create a free account and use some tools free of charge;
Affordable pricing plans.
Cons:
Mangools has no free trial period but there are several free SEO tools;
Although the prices are fairly affordable, there are too many limitations that make the cheaper plans ineffective for agencies;
There is a money-back guarantee but it only works for 48 hours.
Pricing
Mangools is a pretty affordable Ahrefs alternative. First of all, the platform allows you to create a free account and use a browser extension, SERP simulator, and SERP volatility checker without paying a cent. Apart from this, there is no free trial.
If you want more features, there are four paid plans:
Mangools Entry - $29 per month;
Mangools Basic - $49 per month;
Mangools Premium - $69 per month;
Mangools Agency - $129 per month.
Every plan implies a specific number of keyword lookups, suggestions, and other limitations.
Use by Agencies
Mangools offers agencies all the tools they need to streamline their SEO efforts. With the help of this platform, specialists can discover the best keywords, keep track of their rankings, analyze backlinks, and gain valuable insights into their site’s core metrics.
Verdict
Mangools is a worthy tool to consider as an alternative to the well-known Ahrefs. It has an intuitive interface, offers flexible and pocket-friendly prices, and has a wide range of features. Still, it has a few significant disadvantages that should be considered before you start using it.
Conclusion
SEO teams have long been using auxiliary tools to streamline their operations and achieve greater results with ease. Ahrefs has long been known as a popular, versatile, and reliable solution for SEO specialists and agencies. It’s trusted by thousands of users. However, due to its high price and other drawbacks, agencies are now seeking potential Ahrefs alternatives.
To help you discover the right options, we have carefully reviewed the most reputable SEO tools that could replace Ahrefs. Use the knowledge from this guide to assess the options that are there and choose the best Ahrefs alternative for your team!